Tiga titik means three dots. It’s also how every project runs: three stages, in order, so you always know where we are and what comes next.

This is our web design process, from the first call to launch day. Each stage has a clear output, a rough length and a short list of what we need from you. Knowing that up front is what keeps a project on schedule.

Think: about a week

We learn the business, the audience and the goal, then agree on the scope and the sitemap. What we need from you: time for a kickoff call, and the items on our preparation checklist.

At the end of Think you have a written scope, a sitemap of every page, and a first draft of the words for the main pages. The checklist is in our note on what to prepare before your website project starts.

Create: about a week

The design takes shape: layouts, content and the look, reviewed with you page by page. What we need from you: quick, honest feedback.

We design the home page first, because it sets the look for everything else, then the other page types. Feedback works best in one round per page, collected from everyone who needs to approve it, so the designer isn’t pulled in two directions.

Build: two to three weeks

We develop, test on real devices, launch, and show your team how to run the site. What we need from you: the final content and a launch date.

Testing covers phones, tablets and desktops, forms and emails, speed, and the basics of search and accessibility. Before launch we set up analytics and Search Console, so you can see results from the first day.

Three stages, in order, so you always know where we are.

Put together, a custom website usually goes live in three to four weeks.

Why a web design process in stages works

Each stage builds on a decision made in the stage before. Design starts from agreed words and an agreed sitemap, so it isn’t redrawn when the content changes. Development starts from an agreed design, so it isn’t rebuilt when the look changes. That is what makes three to four weeks realistic.

It also makes feedback easier. In Think you react to words and structure, in Create to the look, in Build to how it works. You are never asked to judge everything at once.

What can slow a project down

Content that arrives late. It is the most common cause of delay, which is why we start on the words in the first week.
Feedback spread over many people and many days. One person who collects the team’s comments keeps things moving.
New pages or features added halfway. We are happy to add them, usually as a second phase, so launch isn’t pushed back.
Missing logins for the domain or hosting. Start finding these early.

After launch

Launch is not the end. Our Custom Website and Creative Ecommerce packages include a month of free maintenance, so anything that comes up in the first weeks gets fixed. Our note on what a month of free maintenance actually covers lists what’s included.

Questions people ask

Can the web design process go faster than three weeks?

For a small site with content ready, sometimes. The stages stay the same; they just get shorter. What can’t be skipped is the time you need to review and approve each stage.

What if we need something bigger, like a booking system or a dashboard?

The same three stages apply, but Build takes longer and is planned in milestones. Our Tailored Solution package is made for those projects.

How do we get started?

Send us a short brief: the goal, the audience, the must-have pages and a budget range. Our guide to writing a website brief shows what to include, or simply get in touch and we will ask the right questions.

Our web design process is the same for every Custom Website project: three dots, three stages, one clear path to launch.